________ is a cultural dimension measured by Hofstede in which people identify strongly with a group within a society
A) Power distance
B) Collectivism
C) Individualism
D) Uncertainty avoidance
Answer: B
Explanation: Hofstede measured individualism and collectivism on the same scale. Individualism measured how independent people considered themselves, while collectivism measured how strongly they identified with a group. The more individualistic a person was, the less collectivist he or she tended to be. The dimensions of power distance and uncertainty avoidance are not measures of the strength of a person's identification with a group so neither is a correct response.
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