For a risk-indifferent manager, no change in return would be required for an increase in risk

In a vertical analysis of the balance sheet, each line item is shown as a percentage of stockholders' equity

Indicate whether the statement is true or false

The three-exposure hypothesis suggests that:

A) ads in three different media need to be used to have the maximum impact B) a minimum of three exposures to an ad is necessary to be effective C) a maximum of three exposures to an ad is necessary to be effective D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product