Target customers are familiar with a brand and are likely to consider buying it. This brand has high brand preference
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Brand preference means people will purchase the product if it is available, although they may still be willing to experiment. The given situation exemplifies brand awareness rather than brand preference.
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Refer to the instruction above. What selling price would be necessary to generate an annual profit of $90,000, if expected volume is 6,000 units per year (assume fixed costs remain at $60,000, and variable cost per unit at $35)?
A) $30 / unit B) $40 / unit C) $50 / unit D) $60 / unit
Which of the following devices receives signals from orbiting satellites that transmit time and location data?
A) electronic data interchange system B) wireless scanner C) global positioning systems device D) RFID chip