Sales and customer relationship skills are most important during the growth phase (i.e., the middle of the product life cycle) of the product life cycle.

A voidable contract is one that:

A. would be valid but cannot be proven in a court B. has no legal effect, since it was never a valid contract C. may be enforced or rescinded by one of the parties D. contains all four legal elements necessary for validity

Which of the following is the practice of marketing two or more products and/or services in a single package?

A) multibranding B) co-branding C) line extending D) brand stretching E) bundling