Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
An opinion leader in one field, such as cooking, may not be an opinion leader in another, such as sports. Since it is rare to find an opinion leader who spans multiple diverse domains, marketers often try to create opinion leaders.
Business
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Indicate whether the statement is true or false
Business
If an idea survives the concept stage of product development, the actual design process begins by evaluating design alternatives and determining engineering specifications for all materials, components, and parts
a. True b. False Indicate whether the statement is true or false
Business