Some firms feel that they can better appeal to their customers if they can advertise that they are the "Number 1 firm" in their industry. This sentiment is motivated by the reason for growth labeled ________
A) economies of scope
B) need to accommodate the growth of key customer
C) economies of scale
D) market leadership
E) influence, power, and survivability
D
Business
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Which advertising medium has the lowest rates?
a. magazines b. direct mail c. outdoor d. radio
Business
________ refers to a marketing strategy where companies do not manufacture any of their product's components
A) Product sourcing B) Product differentiation C) Joint venture D) Export marketing
Business