A(n) _____ is the channel used to convey a message to a target market
a. medium
b. product network
c. attribute
d. appeal
ANSWER: a
A medium is the channel used to convey a message to a target market. The choice of medium is a major decision for advertisers.
Business
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Acme Candle Company reported the following information:
Manufacturing costs $1,500,000 Units Manufactured 300,000 Units sold (60,000 units sold at $25 per unit) $1,500,000 Beginning inventory 0 units Required: Compute the average manufacturing cost per unit. A) $1.00 B) $1.75 C) $2.95 D) $4.50 E) $5.00
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_____ occurs when one party wants to remain neutral or stay away from conflict to let things cool down
A. Accommodating B. Compromise C. Collaboration D. Competing E. Avoiding
Business