Which of the following is an advantage of product placement as an advertising medium?
A) It is predictable.
B) Its effectiveness is independent of the popularity of the programming.
C) It provides extensive choice of vehicles.
D) It offers a way to get around viewers' advertising filters.
E) It has low visibility.
Answer: D
Explanation: Some of the advantages of using product placement are: it offers a way to get around viewers' advertising filters; and there is a chance for high visibility in the right program, movie, or game.
Business
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