Which of the following statements is true regarding direct marketing?
A) Direct marketing is engaged to deliver a long-run response.
B) Direct marketing typically uses multichannel distribution system.
C) Generally, direct marketing excludes the sales force.
D) Direct e-mail has the highest response rate of any other direct marketing method.
C
Business
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Fred's company has recently sold its resin-producing plant to a local concern in India. As part of the sales price, his company agrees to accept as partial payment the production of the resin at an agreed upon price for six years
This is an example of what type of countertrade?
Business
A certificated security can be transferred by negotiation
Indicate whether the statement is true or false
Business