For the nonprofit organization, cause-related marketing or alliances create a risk that

a. it may incur additional expense
b. the public may view its actions as cynical
c. its image may suffer if it is not candid
d. there can be backlash if the partnership doesn't fit with the corporation's core product and service offerings
e. cash donations could decline because of the perception that the nonprofit is "being taken care of" by the corporate

E