By using different toll free telephone numbers or different Internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion

Which of the following would be helpful to an analyst evaluating the performance of a firm?

(a) Understanding the economic and political environment in which the company operates. (b) Reviewing the annual reports of a company's suppliers, customers, and competitors. (c) Preparing common-size financial statements and calculating key financial ratios for the company being evaluated. (d) All of the above.

________ are the things a person feels to be important

A) Values B) Ethics C) Norms D) Expectations