Which of the following personal communications channels consist of family members, neighbors, friends, and associates talking to target buyers?
A) expert channels
B) advocate channels
C) social channels
D) formal channels
E) sponsored channels
C
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McAfee Automobiles Manufacturing is considering two alternative investment proposals with the following data
Proposal X Proposal Y Investment $10,500,000 $500,000 Useful life 5 years 5 years Estimated annual net cash inflows for 5 years $2,100,000 $105,000 Residual value $52,000 $32,000 Depreciation method Straight-line Straight-line Required rate of return 13% 12% Calculate the accounting rate of return for Proposal Y. (Round any intermediate calculations and your final answer to two decimal places.) A) 13.87% B) 12.63% C) 4.29% D) 9.52%
A rise in prices not offset by increases in quality is called:
a. deflation b. inflation c. stagflation d. none of the above