A larger production volume allows for production and purchasing economies that lower the unit cost of a product, thereby producing a ________ effect
A) scale
B) scope
C) cluster
D) network
E) Mohring
A
Business
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Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?
What will be an ideal response?
Business
P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area
When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could. A) commercialization B) co-marketing C) idea generation D) idea screening E) simulation
Business