_, which is described by Hoffman and Bateson as "a firm's attitude toward conducting consumer research," is one of the main factors that influence the size of a firm's __.

A. Dispersion of control; standards gap
B. Research orientation; knowledge gap
C. Elaborateness of environmental scanning; delivery gap
D. Competitive curiosity; communications gap
E. Horizontal communication; knowledge gap

Answer: B. Research orientation; knowledge gap

Business

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_________, which is described by Hoffman and Bateson as "a firm's attitude toward conducting consumer research," is one of the main factors that influence the size of a firm's __________.

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_, which is described by Hoffman and Bateson as "a firm's attitude toward conducting consumer research," is one of the main factors that influence the size of a firm's __.