A large retailer, such as Wal-Mart, can gain channel control over suppliers through _____

A firm begins the year with a Book Value of $10 million. During the year it generates $5 million in net profits. It paid $1 million in interest on its bank loan. It decides to pay $3 million in dividends. What is its new Book Value at the start of next year?

a) $11 million b) $12 million c) $15 million d) $16 million

Which of the following is true about customer relationship management?

A) It relies solely on information from internal sources. B) Its aim is to maximize profit margins. C) Its aim is to increase the efficiency of each customer transaction. D) Its aim is to maximize profitable customer relationships. E) It relies solely on information from external sources.