Which level of measurement estimates if the audience has paid attention or understood the message?

a) Second
b) Third
c) First
d) Fourth

a

Communication & Mass Media

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Explain how gender influences the self-concept. Cite some examples of research from the text that support your explanation

What will be an ideal response?

Communication & Mass Media

Susan was recently talking to a group of friends when she said "Women have to stand up for themselves and act like the feminists that they are!" After she made that statement, several of the people in the room were offended because they assumed that by feminist she meant "man-hater." What is the term that semanticists would use to describe when people acted offended by Susan?

a. signal response b. dating c. extensional device d. indexing

Communication & Mass Media