Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride
Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. In terms of a SWOT analysis, the company believes it can use the ________ of its reputation as a sunglasses manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market.
A) weight
B) strength
C) threat
D) opportunity
E) trend
B
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Proponents of comparable worth legislation argue that:
A. employees should be paid a wage that is comparable to their cost of living. B. individuals in jobs requiring similar levels of education and experience should be paid a similar rate. C. individuals performing the same jobs must be paid the same. D. contractors and employees must be paid the same for similar work.
In the context of brand name development, ________ names are either built from root words and morphemes or are poetic constructions based on the rhythm or experience of saying them
A) evocative B) experiential C) functional D) invented E) realistic