Among the techniques used for audience analysis are demographics, geodemographics and psychographics

John has never told anyone about his fear of spiders. We can assume this fear is part of John's

__________ self. A) open B) blind C) hidden D) unknown

In the DECIDE model, what step involves group input into deciding what solution is best?

a. Develop a plan b. Consider alternatives c. Examine the issues preventing goal success d. Initiate a decision