What is it called when a company's image is promoted rather than a product?

A) institutional advertising
B) image management
C) adversarial PR
D) puffery

Answer: B

Communication & Mass Media

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The Supreme Court has said the “patently offensive” part of the obscenity test ______.

a. must at least meet standards the Supreme Court has set b. is up to the jury to define c. is the same as the “prurient interest” part of the obscenity test d. may be defined by state law in any way the state wants

Communication & Mass Media

Which following type of presentation aid is most effective for showing trends over time?

A. a pie chart B. a line graph C. a diagram D. all of these choices E. none of these choices

Communication & Mass Media