There are no disadvantages to doing business as a sole proprietorship

Which of the following trends in the consumer market has increased the difficulty of setting the right price for a product?

a. The unwillingness of many firms to maintain or regain their market share by cutting prices b. The decreased availability of bargain-priced private and generic product brands c. The careful evaluation of each product's price against its value by potential buyers d. The inability of consumers to do comparison shopping

In which of the following customer relationship groups do organizations generally avoid investing?

A) barnacles B) strangers C) butterflies D) true believers E) true friends