What is the main disadvantage of using surveys to effectively evaluate a product concept?
A) Large samples for projection purposes cannot be obtained from surveys.
B) It is often difficult to convey a concept in a survey.
C) The implementation of a survey is often expensive.
D) Survey research is often unreliable because people may not reply honestly to survey questions.
B
Business
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Someone who is a catalyst in helping organizations to deal with old problems in new ways is called a(n):
a. Initiator b. Dynamo c. Recipient d. Change agent e. Mentor
Business
Which of the following are duties imposed by law on employees?
a. Duty of loyalty b. Duty to act reasonably c. Duty not to solicit employer's customers for an employee enterprise d. A and B e. A and B and C
Business