________ was the studio-era practice of generating word-of-mouth publicity by opening films in a few premiere theaters before distributing them more broadly

A) Blockbustering
B) Audience shopping
C) Roadshowing
D) In-house marketing

C

Communication & Mass Media

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According to your textbook, males and females, in terms of gender, are relatively similar. As a result, male and female psychological differences are mainly

A) attributed to physical differences. B) tied to self-perception. C) invented by the media. D) the result of cultural influences. E) the result of hormonal differences.

Communication & Mass Media

A __________ commemorates the lives of people, groups,

institutions, or events. a. toast b. tribute c. roast d. eulogy

Communication & Mass Media