What are the levels within Maslow's hierarchy of needs? Why are these important to a speaker?

What will be an ideal response?

- There are five levels within the hierarchy of needs.
- The first level that people seek to satisfy is biological needs, such as food and water.
- The next level addresses safety needs, which includes protection from harm.
- The next level is identity needs, followed by relationship needs.
- The highest level of needs is self-actualization, which is the ultimate fulfillment of needs.
- Maslow believed that higher order needs do not come into play until lower-order needs are met.
- The speaker's task is to determine approximately where in the hierarchy listeners are and then arouse the appropriate motive and show how it can be satisfied.

Communication & Mass Media

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As a speaker, what can you do to hold your audience's attention and overcome the discrepancy between speech and thought rate?

a. You should build in message redundancy and make your major ideas really clear. b. You should make the speech as short as possible, while still managing to include your main points. c. You should probably not do a speech at all if you think the audience will lose attention; instead, simply have a discussion or question-and-answer session. d. There is really nothing a speaker can do to hold the audience's attention; if the audience loses focus, that is their fault and they should have stayed at home.

Communication & Mass Media

Speech anxiety is often created by __________.

A. fear of media exposure B. misunderstanding of the communication process C. fear of making mistakes D. genetic predisposition

Communication & Mass Media