Customers do not buy products and services, but instead buy
a. competitive advantages.
b. market segmentation.
c. benefits provided by the product/service.
d. sustainable goods.
c
Business
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A change from commercial bank deposits to money market mutual funds typically allows an investor to benefit from higher yields, but with the cost of losing deposit insurance coverage.
a. true b. false
Business
If a manager investigates how and why performance has deviated beyond the acceptable range of variation, and then corrects the source of the deviation, she is using ________
A) feedback control B) immediate corrective action C) basic corrective action D) concurrent control
Business