Contrast conjoint analysis with MDS
What will be an ideal response?
Like multidimensional scaling, conjoint analysis relies on respondents' subjective evaluations. However, in MDS, the stimuli are products or brands. In conjoint analysis, the stimuli are combinations of attribute levels determined by the researcher. The goal in MDS is to develop a spatial map depicting the stimuli in a multidimensional perceptual or preference space. Conjoint analysis, on the other hand, seeks to develop the part-worth or utility functions describing the utility consumers attach to the levels of each attribute. The two techniques are complementary.
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Dell allows its customers to add or remove functionalities from a core product while placing the order. This is an example of:
A) mass customization. B) selective marketing. C) user modeling. D) behavioral targeting.
Business advisory services such as legal or advertising are classified under which category of industrial products?
A) supplies and services B) capital items C) raw materials D) materials and parts E) specialty products