The large number of radio and TV stations now available has cause a drop in:

a) Ratings
b) Shares
c) AQH
d) All of the above

d

Communication & Mass Media

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The primary goal of a resume and cover letter is to discover how your interests are aligned with the interests of the organization.

a. true b. false

Communication & Mass Media

Before planning his class speech on gun control legislation, Brad passed around a brief questionnaire asking whether his classmates were for or against gun control, did they agree with the current laws, etc

Was this a good idea, according to your text? A) Yes; performing this form of psychological audience analysis isa good idea for any kind of audience. B) Yes; this is a useful technique foranalyzing the audience, known as demographic audience analysis. C) No; by usingthe questionnaire, he is revealinghis speech topic to the class. D) No; the class isa captive audience, so finding out their views ahead of time isn't necessary.

Communication & Mass Media