If the target audience is to undertake the action desired by the marketer, the offer must
a. eliminate all the negative consequences
b. provide a desired combination of positive and negative consequences in the form of a value proposition
c. maintain the status quo
d. provide products with the right attributes
e. provide a mix of products and services
B
Business
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Which of the following is the correct formula for calculating rate of return on total assets?
A) (Net income + Interest expense) / Average total assets B) (Net income - Interest expense) / Average total asset C) (Net income - Interest expense) / Total assets D) Total equity / Total assets
Business
States of feeling that are intense, last for a few hours, and are clearly directed at (and caused by) someone or some circumstance are termed moods
Indicate whether this statement is true or false.
Business