What is guerilla marketing? How is it different from traditional marketing?
What will be an ideal response?
Guerilla marketing is focusing on low-cost, creative strategies to reach the right people.
It is different from traditional marketing because the company uses energy and imagination; measures success through profits rather than sales; bases efforts on psychology and human behavior rather than experience; seeks growth through existing customers and referrals rather than by simply trying to add customers; aims messages at targeted, rather than large groups; and focuses on the customer rather than the company. Primary places to implement guerilla tactics include trade shows, sponsorship programs, public relations' programs, and by using alternative media.
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Most participating whole life insurance policies allow all of the following uses of standard life insurance dividends EXCEPT
A) to purchase additional units of paid-up life insurance B) to purchase 1-year term insurance C) to reduce future premium payments D) to increase the policy's face amount"
List the four categories of nonstore retailing and briefly explain each
What will be an ideal response?