When sport marketers establish a marketing planning process (MPP), the terms strategy and tactics are essentially referring to the same thing.

a. true
b. false

Ans: b. false

Business

You might also like to view...

The population and sample means (also referred to as averages) are both measures of dispersion.

A. True B. False

Business

The book value of an asset is equal to the ________

A) fair market value minus the accounting value B) original purchase price plus annual depreciation expense C) original purchase price minus accumulated depreciation D) depreciated value plus recaptured depreciation

Business