International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:

Which of the following appears as a line item in a contribution margin income statement?

A) Gross profit B) Total cost of goods sold C) Operating income D) Total selling and administrative expenses

The danger with greenwashing is that it:

A) will affect a company's ability to produce additional new products B) can result in losing the grousers and sprouts segments of the market C) can damage a company's reputation by bloggers pointing out a company is not truly green D) may require investing in cause-related marketing to correct the situation