List and briefly describe the major groups developed by SRI International's VALS system
What will be an ideal response?
a. Innovators: These are successful, sophisticated, and active people with high self-esteem and significant resources.
b. Thinkers: Mature, satisfied, comfortable people who value order, knowledge, and responsibility.
c. Experiencers: These people are young, vital, enthusiastic, impulsive, and rebellious and seek variety and excitement.
d. Achievers: They are successful career people who feel in control of their lives.
e. Believers: These are conservative, conventional people whose beliefs revolve around family, church, community, and their country.
f. Strivers: Trendy and fun-loving, they are striving to find a place in life.
g. Makers: These are practical people who have constructive skills and value self-sufficiency.
h. Survivors: They are poor, ill-educated, low-skilled, and elderly, with concerns about security and safety.
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