If a marketing researcher wishes to reach those people who would not give personal interviews or whose responses might be biased or distorted by interviewers, he or she should use ________

Which of the following belongs on the asset side of a company's balance sheet?

a) Its most valuable employees b) Accounts payable c) Unsold merchandise d) Owners' equity e) Bank borrowing

Which of the following would be a question that we would try to answer with descriptive research?

A) Who are our customers? B) What brands do our customers buy? C) When do our customers shop? D) How did our customers find out about our products? E) all of the above