________ consists of items such as the current interest rates, housing starts, gross national product (GNP), disposable income estimates, or other economic indicators

A) Accounting data
B) Internal data
C) External data
D) Financial data

Answer: C
Explanation: C) The amount of sales a company predicts is a function of external data, internal data, or a combination of both. External data consists of information outside the firm, often available to the public. Internal data consists of information proprietary to the firm.