Which of the following statements is (are) true concerning big firms?
A) Many firms maintain in-house marketing research departments.
B) The marketing research department's place in the organizational structure may vary considerably.
C) Firms with in-house research departments never use external research suppliers.
D) Both A and B are correct.
D
Business
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Indicate whether the statement is true or false
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Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization
A) macroenvironment B) microenvironment C) internal environment D) marketing mix E) marketing intermediaries
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