Viral marketing is a form of online word of mouth, or word of mouse, that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online

A broker using an outside source for square footage in a marketing brochure must disclose the source of the information.

a. true b. false

When utilizing univariate techniques, for the purpose of analysis, data pertaining to different groups of respondents,

e.g., males and females, are generally treated as ________ samples while the samples are ________ when the data for the two samples relate to the same group of respondents. A) metric; paired B) independent; metric C) independent; paired D) paired; independent