Logistics strategy deals with the flow of products into and out of the manufacturing process

What type of customers are most likely known as "customer terrorists"?

A) customers who use their bargaining powers to purchase products at a cheaper price B) customers who engage in shoplifting C) customers who verbally communicate their bad experiences to others D) customers who show a false sense of loyalty to a particular brand E) customers who only buy the product if it is offered at an attractive price or with a promotional incentive

Key considerations in writing an effective television spot include all of the following EXCEPT:

A) words emphasize the promise. B) run in fringe benefits. C) state it. D) support it. E) demonstrate it.