In the early stages of market research, managers examine three important statistics to estimate market potential: per-capita income, size of the middle class, and market potential indicators

When an agent acts for an undisclosed principal, the principal will not be liable to third parties if the

A. Principal ratifies a contract entered into by the agent. B. Agent acts within an implied grant of authority. C. Agent acts outside the grant of actual authority. D. Principal seeks to conceal the agency.

What are the basic elements of the marketing mix for a bank? What does the holistic marketing concept broaden these elements to include?

What will be an ideal response?