How does a company benefit from product differentiation?
What will be an ideal response?
Product differentiation is critical for a product's success. If a product does not possess qualities that make it stand out, then customers will not be motivated to buy that product instead of a competitor's product.
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Which of the following provides a comparison of a company's performance with that of other competitors within the market?
A) a marketing audit B) a global marketing audit C) a measure of market share D) a company's hierarchical flatness
There are three work centers (A, B, and C) behind the financial aid counter at a nearby university. They can each fit into any of three office spaces (1, 2, and 3 ) off the corridor behind the desk
There is no student contact in these areas, only workers. The distance 1-2 is 20 feet, 2-3 is 30 feet, and 1-3 is 50 feet. The matrix of work (trips per day) at the three centers are shown in the following table. Remember that each trip must be a round-trip (from 1 to 2 and back, for example). A B C A -- 20 0 B 45 -- 25 C 60 0 -- (a) How many possible assignments are there? List them. (b) Calculate the total distance traveled in each of these assignments. (c) Which assignment minimizes distance traveled?