In the context of the communications process in advertising, problems of literacy, media availability, and types of media create challenges in the communications process at the _____ step.

A. feedback
B. decoding
C. message channel selection
D. encoding
E. message selection

Ans: D. encoding

Business

You might also like to view...

In the gross method, sales discounts are reported as a deduction from sales.

a. true b. false

View
Business

In the posttest-only control group design, the treatment effect (TE) is obtained by ________

A) TE= O1 - O2 B) TE= (O1 - O2 ) - (O3 - O4 ) C) TE= (O2 - O1 ) - (O4 - O3 ) D) TE= O1

View
Business