Which aspect of the Marketing Mix is concerned with distribution and delivery?
a. price
b. place
c. product
d. promotion.
Ans: b. place
Business
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________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance
A) Segmenting B) Positioning C) Sales promotion D) Benchmarking E) Publicity
Business
Legally required benefits became more popular in the 1940s and 1950s
Indicate whether this statement is true or false.
Business