Which of the following is a direct digital marketing tool?

A) printed catalog
B) direct mail
C) telephone
D) television
E) blog

E

Business

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Pandora, Inc. is considering a five-year project that has an initial outlay or cost of $70,000. The cash inflows from its project for years 1, 2, 3, 4 and 5 are all the same at $14,000. The borrowing costs are 10%. What is the IRR?

Should Pandora use the IRR method to evaluate this project? Explain. What will be an ideal response?

Business

In the Emerging Market Potential Indicators index, which of the following is an indicator of market intensity?

A) annual growth rate of commercial energy use B) percentage share of middle-class income and consumption C) private consumption as a percentage of GDP D) government consumption of economic output

Business