Why is reselling the customer an important part of confirmation after the adoption of an innovation?
What will be an ideal response?
Favorable experiences contribute to new customers becoming loyal adopters, as their initially positive opinions result in confirmation of the product. Even loyal customers may decide that a new product is not meeting expectations and reject it. Some marketers feel that reselling the customer in the confirmation stage is important, so they use advertisements, sales presentations, and other communications to reinforce a customer's choice.
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Describe the naïve forecasting method
What will be an ideal response?
How do community sites create customer loyalty?
(a) By selling customer email lists to marketing groups. (b) By offering general information that would be interesting to a wide group of subscribers. (c) By managing mailing lists that send news updates on selected subjects to community members. (d) By allowing visitors to contribute to the sites, chat with friends and find information specifically targeted to them.