If Colgate packages two tubes of toothpaste together to sell at a special price, it is an example of a:

A) cross-ruffing premium
B) rebate
C) bonus pack
D) self-liquidating premium

C

Business

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Blue Water bonds have a face value of $1,000, a coupon rate of 6.5 percent, semiannual interest payments, and mature in 11.5 years. What is the current price of these bonds if the yield to maturity is 6.36 percent?

A. $979.20 B. $984.56 C. $1,011.30 D. $1,018.27 E. $1,020.00

Business

Identifying specific portions of a market and targeting them with specific advertising messages is called _____

Fill in the blank(s) with correct word

Business