Which of these documents would not qualify as primary research?
A) A recent survey of your company's top clients
B) The most recent issue of a trade magazine in your industry
C) Notes from a conversation you recently had with a local government official
D) Your company's latest balance sheet
E) Current budget figures
Answer: B
Explanation: B) Primary research is new research conducted for a specific project. An item such as a trade magazine, produced outside of a company for more general needs, would not qualify as primary research for that company.
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Refer to Figure 4.1 in the text. Which method of international expansion is likely to hold the highest risk and investment for the organization?
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A) actual B) others' C) ideal D) dual E) perceptual