In the case of ________, consumers dislike the product and may even pay a price to avoid it

Use the information in Table 5.1. Using the traditional method, which product should be scheduled first?

A) Product A B) Product B C) Product C D) Product D

Individual borrowers — whether they be governments or companies — possess their own individual credit rating, the market's assessment of their ability to repay debt in a timely manner

These credit assessments influence all the following EXCEPT: A) cost of capital B) access to capital C) credit risk premium D) risk-free rate