A ________ is a contractual agreement between originator of the service concept and an individual or an organization that provides retail distribution of the service

Websites for manufacturers such as General Electric, Toyota, and Benjamin Moore paint can provide these businesses with a nontraditional way to do which of the following?

a. help their product brand names become generic b. avoid income taxes on international sales c. get away with deceptive market practices because the web is not regulated d. generate brand awareness

Imagine you have developed a device that can be used to tell whether uncooked meat has been irradiated. Several smaller retail chains have agreed to carry your product, but a large discount retailer has asked you to sell the device to it for a substantially lower price. What is the large discount retailer asking you to practise?

a. price discrimination b. channel control pricing c. unfair trade practices d. price fixing