A retailer's selling to consumers via store, catalog, and the Web illustrates _____

Which of the following has been the traditional way to measure the success or failure of a business?

A) environmental sustainability B) adherence to marketing ethics C) benefits provided to society D) profitability E) level of global marketing

According to the International Fisher Effect, the forecast change in the spot rate between two countries is equal to:

A) the current spot rate multiplied by the ratio of the inflation rates in the respective countries. B) but the opposite sign to the difference between nominal interest rates. C) but the opposite sign to the difference between inflation rates. D) but the opposite sign to the difference between real interest rates.