The process of designing a set of marketing and distribution arrangements that create superior customer value for targeted market segments and customers, and executing those arrangements directly through supplier firm sales forces and logistics
systems or indirectly through resellers and third-party service providers.
a. marketing channel
b. business channel management
c. fulfillment management
d. value-added management
b
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If you purchase 100 shares of Ajax Corporation for $15.00 a share and one year later sell it for $20.00 a share, what was your return if the stock paid $2.00 per share dividends? (Ignore commissions and trading fees. Round to the nearest whole percent..
A. 33% B. 10% C. 47% D. 40%
Which of the following is an effect of the Internet on distance in marketing?
A) Marketers cannot communicate with more than one person at the same time. B) The time taken to communicate increases with increase in distance. C) The costs of transportation and communication have increased significantly. D) Marketers can communicate with anyone in the world irrespective of distance.