Personal selling refers to people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services

Limitations of the income statement include all of the following except

a. items that cannot be measured reliably are not reported. b. only actual amounts are reported in determining net income. c. income measurement involves judgment. d. income numbers are affected by the accounting methods employed.

________ is the time necessary to prepare a promotional program prior to launching it

A) Sell-in time B) Link time C) Setup time D) Lead time E) Hold time