The needs-based approach should be used to determine whether life insurance is needed and how much

The National Tree Company offers resellers half-price reductions on artificial Christmas trees if they purchase them in July. This is an example of a ________

A) functional discount B) seasonal discount C) promotional allowance D) trade-in allowance E) quantity discount

If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider a(n) ________ channel

A) intensive B) exclusive C) two-level D) selective